7-Up Bubbles Over Prison Rape (Mother Jones News U
A new 7-Up commercial featuring the soft drink's spokesman pitching the product in prison may be a hit with focus groups, but human rights and prison reform advocates aren't laughing.
Representatives from a broad coalition of rights groups say that the ad, which includes jokes about prison rape, amounts to laughing at sexual assault.
"The commercial makes light of a very serious human rights issue to sell something as trivial as a soft drink," says Lara Stemple, director of the Los Angeles-based Stop Prison Rape. "People would never joke about rape outside the context of prison."
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